Good keyword research starts with a user problem, not a giant list of popular words. Write down what the app helps people do. Collect phrases from Apple search suggestions, customer reviews, support questions, and competitor page language.
Score each phrase on three questions: Is it relevant? Does the user appear ready for this result? Can a small app realistically compete? A broad word may have more demand but bring poor-fit visitors. A specific phrase may bring fewer searches but better users.
Record the date, market, language, and source for important terms. Then place the final set across the name, subtitle, keyword field, and description without repeating the same phrase everywhere.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the ASO keyword research material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.