Apple provides relative search-term popularity data through its Apple Ads Platform API. The data is not a promise of exact monthly searches. It helps compare demand across terms, countries, genres, and time periods.
Choose a country or region, a genre, and a monthly or weekly time range. Keep the response date with your research notes. A popular term may also have strong competition, so pair demand with relevance and the strength of the current results.
Keep a repeatable shortlist: term, country, genre, period, popularity rank, competition notes, and decision. Start with terms that fit the product best, then test one storefront change at a time. Never claim a traffic lift unless your own analytics show it.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the Apple Search Term Popularity material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.