Apple lists a support URL as App Store information for a version. The URL should lead to real contact information so users can reach you about app issues, feedback, or feature requests.

Use a stable page that explains how to get help, what information to include, and how quickly users can expect a reply if you publish a response target. Include a working email or contact form and keep the page readable on a phone.

Test the URL before submission and after major site changes. Check that it loads without an account, matches the app and developer name, and does not send users to a dead page or an unrelated marketing screen.

Use this in your next ASO review

Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.

  1. Open the current App Store Connect entry for your app and copy the App Store support URL material you want to check.
  2. Compare it with the current product behavior, supported locales, and the source linked below.
  3. Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
  4. Ask a person to approve the draft before it changes a live listing.