Localizing a listing means more than translating the description. Users in each market may use different words for the same task. Start with the local user language and search intent.
Create a brief for each locale: audience, problem, key features, forbidden claims, and target terms. Give translators product context and screenshots. Keep the meaning, tone, and character limits while making the wording natural.
Review the localized name, subtitle, keywords, description, and screenshots together. Check dates, currencies, spelling, privacy language, and support details.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the app localization material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.