Apple includes the app name, subtitle, keywords, description, and screenshots in App Store product information. Start with words real users use, then explain the app clearly. Do not stuff every field with repeated terms.
Choose one clear audience. Write a short promise in the name and subtitle. Use the keyword field for relevant terms that do not already appear in visible metadata. Treat screenshots as proof: each image should answer one question a new user has.
ASO is a cycle: research, write, validate, publish, and measure. A tool can speed up research and checks, but your team owns the product truth and final wording.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the app store optimization material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.