A custom product page gives a specific audience a more focused App Store story. A fitness app might use one page for running and another for strength training.
Build each page around one audience, one problem, and one proof point. Keep the app core identity consistent. Track the page separately from the default product page.
Avoid many pages with tiny differences; each page should answer a clear question. Use Product Page Optimization to learn which story converts better.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the custom product pages material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.