Apple describes promotional text as a way to tell App Store visitors about current features without requiring an updated submission. It appears above the description and cannot be longer than 170 characters.
Use the field for a real, timely message: a new feature, seasonal event, or important improvement. Lead with the user benefit. Do not fill it with repeated keywords, permanent claims, or promises the app cannot support.
Keep a short approval checklist: character count, current feature, supported locale, truthful wording, and a planned replacement date. Review the text when the event ends so the product page stays accurate.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the App Store promotional text material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.