Apple lists a privacy policy URL as App Store information for an app. The link should open a real privacy policy that explains how the app and its services handle user data.
Use a stable public URL that loads without an account. Make sure the policy names the right app or developer, explains the data practices that match the current build, and gives users a way to ask privacy questions if your process supports one.
Check the page on a phone and test the exact URL before submission. Revisit it when you add an analytics SDK, account flow, advertising feature, or new data use. Pair this check with the App Store privacy label guide and release checklist.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the App Store privacy policy URL material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.