An App Preview can show an app in motion before someone downloads it. A strong use is a short path through the product: open the app, take the key action, and show the result.
Choose one audience and one task. Remove dead ends and features that do not support that task. Add captions when they improve understanding, and check that the video still works without sound.
A video is not automatically better than a strong screenshot set. Compare the treatment and keep the version that improves the metric you care about.
Use this in your next ASO review
Turn the advice above into one small, traceable change. A simple review keeps your listing accurate and makes it easier to learn what helped.
- Open the current App Store Connect entry for your app and copy the app previews material you want to check.
- Compare it with the current product behavior, supported locales, and the source linked below.
- Draft one improvement, record the reason, and validate every field limit or submission rule that applies.
- Ask a person to approve the draft before it changes a live listing.